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[Introduction] So, why is lighting so important? Why do we worry about lighting? What’s the big deal? Turn the light on and shoot some video, right?
Understand that lighting is that moment of a first impression. Studies have been done, for years, talking about just how quickly someone can create a first impression, and how quickly others judge you, from the moment they see you. And when they first see you on video, what they’re seeing is how you’re lit. Yes, they’re seeing your image, yes they’re hearing your voice (and we’re actually going to talk about that when we talk about cameras and microphones). But that first impression — three tenths of a second — can you believe that? That’s how quickly people make a snap judgment about you.
Cameras aren’t as capable, as our eyes are, of adjusting to the lights in a room. So what a camera sees is very specific, compared to our eyes. And so how we’re lit really, really matters. It instantly communicates your professionalism, the time and the care that you’ve put into doing this, and it really reflects on you and how you care about your students (your class, your tribe). It sets a tone of how important this video is, that you’re not messing around, you’re really, really serious about this. And it puts the viewer’s mind, almost unconsciously, at ease about what’s going to follow. It’s like, “Ah! They know what they’re doing. They’ve lit themselves great and so it’s going to be great!”
And lighting also helps direct people to the important parts of what you’re showing. Mostly it’s your face and any object that you’re demonstrating when you’re doing your work. It sets you up for success in all that you’re doing in your session, in your course. It raises your profile as an SME, as a subject matter expert. And as I said, it’s not just the lighting — it’s your camera, it’s your microphone, it’s how you look, it’s how you sound. But all of those things work together to help raise your profile as a teacher. So let’s talk about lighting, in this lesson in Teach Your Course Online.
[Video pre-roll] So here we’re going to take a look at lights.
You want to take advantage of any natural light, if you can. A window can be great, as long as it’s not too bright, it’s not too glaring. Usually what you want to do is use lights that are more controllable, because as the day goes on, your light will change, from a natural light from a window.
Lights don’t have to be expensive. A couple of table lamps, placed properly, maybe up on some higher shelves, will work just fine.
If you are using lights that can be pointed in a particular direction, make sure that they are aimed right at your face, right at your head. Put one to the left of you and above you, and the other to the right and above you, both about 6-10 feet away from you, kind of a 45-degree angle, right? On the right-hand side, you want to use a 100 watt bulb. That’s the one on your right. On your left-hand side, you want to use a 60 watt bulb. So it’s more powerful on the right. The one on the right is called your key light, the main light. The one on your left is called the fill light. Now, that puts more light on this side of your face, and less on this side. It’s called two-point lighting. So you’re not evenly lit on both sides, which doesn’t look as interesting as if you’re lit well on one side and not as much on the other.
If you want to look even better, put another behind you and to your right or to your left. That’s called your hair light or your back light. (Even though I don’t have hair…) It helps outline my head. That’s called three-point lighting, and it’s how Hollywood lights most scenes.
Now I’m going to demonstrate how this works…
When you’re doing this, you want to use LED lights for a consistent look, and also to keep the temperature down. You want to put them in the same place every single time. I’ve linked to a 3-light LED panel kit (about $150), and it comes with stands, so you can set them up in the same place all the time. There’s a link below this video, where you can find them.
If you want to diffuse the light a little bit, you can use tracing paper or baking parchment, if the lights are a little glaring.
Don’t light yourself from above. It looks very “industrial.” If you just use your ceiling lights, that’s bad.
You don’t want to light yourself from below either, because it looks a little creepy.
Now, one final thing. Don’t use a ring light, especially if somehow you’ve positioned it away from where it belongs, which is right around the lens. Ring lights are for YouTube influencers and Instagram makeup un-boxers who want to work close to their cameras, and show you what they’re doing. Those lights are designed to be mounted, again, around the lens of the camera. If you put it six feet away, a ring light, it’s just a light then, that happens to be shaped like a ring. And it’s not good for your use anyway. We’re professionals, we want to look good for our students in class.
That’s it! Not that hard, huh? That’s lighting.
I think this is the last time I tell you to do this, but click the Mark Complete button below, and I’ll see you in the next lesson.
Bescor 3 Point LED kit with stands: